Google fixing Search results for political gain...

warming_cartoonWell, now that we all got that silly “God’s angry so he is going to teach all of us naughty boys and girls a lesson by throwing an VIP only party and only inviting our least fun brothers and sisters behind His velvet rope” nonsense we have all been slapping the shit out of our knees over and focus on the bullshit Doomsday prophecies being sold by cult fanatics that really is going to have an impact on all of our day to day lives…

Climate Change.

schoolhouse-rockyIt was once said by School house Rocky (just a chip off the block) that “… Knowledge is power”.

And it is true… there is no single more liberating and empowering tool in Man’s survival bag than our ability to learn.

We are currently living in an age unlike any other before it.. an age where all the knowledge of Mankind- from Quantum Physics to Scat pornography-  is readily available for any and all to see on the internet (the new Library of Alexandria).

Because of this great creation (or at least the perception of this great creation), the true power is beginning to shift, from those sitting atop us in Ivory Towers of ancient power to those who release the knowledge.

How this relates to Climate Change

When it comes to climate change, both sides seem to agree that controlling the information about the subject seems to be the key to making sure that their argument (be it climate change via man’s doing as opposed to climate change via a natural shifting cycle that is cyclical in nature thus unavoidable) wins the day.

All that matters is the information that the people receive…

This is where Google’s (much to the chagrin of Yahoo, the global leader in information filtering) name gets tossed into the whole mess…

tale-forum

In a recent posting, the Yale Forum- a think-tank on environmental protection and research that is funded by alumni of Yale University (not sure it is directly connected to the university but I wouldn’t be shocked to learn it was) - has reported…

“… Google leads people to accurate information about climate change. Fifty-two percent of the 980 sites [returned by a Google search on climate change-related terms] contained clear statements in line with the vast majority of peer-reviewed climate science evidence. For example, if you had searched for “climate change myths” in early May, you would have found this Environmental Defense Fund site, which says, “The most respected scientific bodies have stated unequivocally that global warming is occurring, and people are causing it.”

fsm-google-doodleAnd Google may be willing to fix this problem for the alarmists, fearing numbers that might pop up out there will offer a direct challenge to their claims (as has happened more than a few times now). The Yale Forum goes on to state:

Meanwhile, can search engines do a better job of pointing the public toward credible sites?

A Google spokeswoman, who insisted on anonymity because she is not a Google executive, said the company is always looking for ways to improve results. “Last year, we made 500 changes to the algorithm to improve search quality,” she said….”

Gatekeepers and their Gates

polutionBefore we get too wound up with the paranoia, let us not all go nuts and assume that this is an indictment of Google or concrete evidence of search result manipulation to insure that a certain viewpoint is promoted over another in an effort to brainwash the public via information filtering or anything like that…

Only pointing out that it should trouble all of us that not only are such accusations floating around out there but that they are floating around out there with at least some modicum of credibility.

For decades we have all been told (accurately) and for whatever reason (cough, cough… fat and lazy… cough, cough) accepted that our media is selling us a biased slant to whatever it is that they are selling to us (usually the bias is very much to the Left politically).

And now- after replacing the once mainstream media with various forms of the so called “New Media”- we are prepared to again accept an openly tilted version of the events of the day…

Only this time it will not be a bias from the news readers, leaving the unfiltered news just hanging out there somewhere just waiting to be discovered…

It will be from the news gathering source, as Google is being “charged” (all be it by a perceived social contract that certain leftists which might agree with the climate change via man’s doing theory ) by some in the environmental movement to keep differing opinions out of the hands of the curious.

simpsons-decent

Sure, it would allow for a more friendly debate… two sides moderately playing both sides against the middle of the same debate…

But, in time, a move like this will limit social change as it will fall into the hands of Google (or whoever ends up becoming the “Google” of the future) as it will allow the status quo to hold firm while dissenting voices will be silence through search engines purposely avoiding such information (thus rendering “nonexistent” thus limiting the scope of the information to that of fringe and non-serious sides to the argument.

Amazon

What Do You Think

Gay Marriage....

Our Friends Check Them Out

RobotsWillKillUs

You are here: HomeNewsWe Can't Explain It Google fixing Search results for political gain...